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Announcing 2010 Event Technology Shopping List

With hundreds of new event technologies hitting the global events market each year, it can be maddening to figure out where to start and what to use. To help you, my colleague Ruud Janssen and I have developed an event technology shopping list.

On Tuesday, 1 December, we will be presenting our 2010 Event Technology Shopping List to the participants of the EIBTM Tech Hour at 1pm. Here is our promotional video.

Why a Shopping List?

When you are cooking, you combine different types of ingredients to prepare your dishes.  We think that the combination of tech ingredients is what makes the attendee experience great.  The shopping list analogy comes from the ingredients that you need to go get or hire.

Plus, not every tech tool (or ingredient) will be appropriate for your event.  For example, just because you like apples – doesn’t mean that they are appropriate for every dish. The same is true with event technology.

Finally, the shopping list supports my strong personal desire to make sure that each participant in the session goes home with something tangible and actionable for their next event.

How Will We Sort Through the Madness?

Just like a chef preparing a meal for his guests, we are putting the attendee at the center of the discussion. We are looking at event technology tools that:

  • Improve the participant experience
  • Allow you to reach out and connect with more participants than before
  • Allow you to do more for less.

After we assemble the list, then we will categorize and rate the tools. The criteria will look something like the following:

  • Impact on the participant experience
  • Extend the reach and range
  • Cost (relative to others in category)
  • Amount of prepartory time involved
  • Impact on the planner’s design & execution process
  • Global business capability (to acknowledge Asian vs European vs US suppliers)

(Note: This list is still evolving and being refined. Please share any ideas or input that you have!)

Our List of Event Tech Tools?

We already have a list of over 200 event technology tools. This includes the 48 participants in the EIBTM WorldWide Technology Watch Contest that was won by Pathable.

We know that we are missing several others. Soooo – if you have a product or service that you would like to recommend – please tell us about it. We will be happy to include it in our process. You can either leave a comment on this post OR send me an email at samuel_j_smith at

Bottom Line

The motivation behind this project is to create a tool that helps meeting and event organizers sift through event technology. Based on what you can see in this post – what will help you with your job the most?  What are we missing that we need to include in the process and analysis?

I hope to see you in Barcelona at EIBTM in December!

6 Comments Post a comment
  1. Great one Samuel! I love it…what a handy concept. I’m looking forward to seeing the results.
    Will this be streamed live to the Internet or at least captured for later viewing? Wouldn’t want to miss it!
    Midori Connolly, Chief AVGirl

    October 19, 2009
    • Thanks Midori – I am working on the live videocast. It should be a lot of fun!

      October 19, 2009
  2. Sam, sounds like a great session. I’m looking forward to hearing more!

    The one technology that has impressed me most comes from one of my largest clients, a2z, Inc. (so I’m a bit biased, but also impressed).

    Over the past 12 months, they’ve launched their mobile application, ChirpE and also their ChirpE facebook app. What I like most about all of this is that it leverages an Association or Tradeshow Organizers event website and makes it accessable on other platforms. They’re not just doing a slim app that looks cool…they’re leveraging the floor plan, expo sales process and data collection to publish to the web and improve attendee marketing and engagement. Their product, ChirpE, also won the TSE 2009 Innovation Award.

    Here’s a link to the press release on this product –

    Dave Lutz – @velchain
    Velvet Chainsaw Consulting

    October 20, 2009
    • Thanks for mentioning ChirpE, Dave. Great Example! The computing power, access to event information and access to attendees/exhibitors that we can put into the palm of an attendee’s hand is amazing.

      I am really interested to see how the market embraces these mobile tools over the next few years. AND – I am interested to see how much pressure attendees will put on event organizers to offer these tools. It should be an interesting next few years.

      Thanks for your comment!

      – Sam

      November 1, 2009
  3. Hey Sam,

    This was a great post and I am really excited to see the content you put together for this session.

    Unfortunately, like Midori, I will not have the luxury of traveling to Barcelona, so I truly hope this event will be webcast or at the very least offered as an archive presentation.

    By the way I have to tell you I really do appreciate and enjoy your blog. All the articles are well written, timely, informative and pointed!!!

    Thanks so much for your contributions to the Event Professionals world…

    Mike McCurry, Experient

    October 31, 2009
    • Thanks Mike! This has been a fun project. I look forward to sharing the results with everyone in just a few weeks. I hope that we have something that everyone can use and apply to their events. Though, I do expect a lot of discussion on the list.

      On recording of the session -> One way or another – we will record the session for everyone to watch. The results will be published on the EIBTM website and here as well.

      Thanks for your nice compliment on my blog! – I still have a lot to learn about writing and blogging.

      – Sam

      November 1, 2009

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