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Engagement: A Simple Text Message Will Do

Today’s event technology has the ability to engage audiences beyond your meeting, conference or event.

Consider Chalkbot. This tool allowed the virtual audience (those at home) to share messages of hope and join Lance Armstrong and Livestrong in the Tour De France. Chalkbot collected text messages and chalked them on the street along the Tour de France route. Watch the video here:

Bottom Line:

From time-to-time, your passionate members and raving fans will not be able to attend your events. While that is a pity – you don’t have to ignore them. Channel your Inner-Chalkbot and find ways to include these people!  You don’t always need sophisticated interactions – a simple text message will do.

One Comment Post a comment
  1. Very cool Sam. Nice way to engage both face-to-face and virtual audiences.

    I’ve seen a similar tool used on beaches. It rakes the sand and leaves an imprint of words, logos and symbols. Combine with an outdoor event and you’ve got a way to engage both audiences.

    November 23, 2009

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