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Are Your Events Distributing Happiness?

Have you heard about Coca-Cola’s Happiness Machine?

Coke planted a vending machine inside the Student Union of a US university that has magical powers. For some unsuspecting people it distributes an unusual amount of coke and other items (pizza, etc.). No matter what it dispenses – it is creating smiles and happiness. You should watch the video and see for yourself.

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What does this mean for events?

In my post Who Else Wants to Have Fun at Events – I shared two examples of how you can use technology and “Fun” to change experiences and change behavior.

This Coke video is another example of how we can combine technology and “Fun” to into our event experiences. In this case, happiness is distributed someplace where people least expect it – from a vending machine.

Bottom Line

Regardless of how you choose to engage attendees (with technology or otherwise) – ask yourself this question: Are you creating smiles and distributing happiness?

3 Comments Post a comment
  1. Sam, nice post! One of my favorite industry articles was in Convene magazine a couple years ago. It highlighted a program done during the SHRM meeting called Random Offers of Conference Kindness or (ROCK). Your post reminded me of that concept. Here’s the link –

    The cool thing about your post and that article is that the recipients feel like winners. Memorable gimmicks like these can build tremendous loyalty and word of mouth marketing. Definitely a smart thing to do for sustaining long term growth.

    Dave Lutz – @velchain

    January 16, 2010
  2. Hi Dave,

    That SHRM article was an awesome example of “Distributing Happiness” to participants! I have just bookmarked it to keep it as an idea for the future. Thanks for sharing!

    January 18, 2010
  3. Finally had a chance to watch the video…I LOVE random and unsuspected bouts of happiness 🙂
    It’s funny that Dave commented on this, he always refers to the importance of emotion when we consider the design and content of our events. And it really strikes a chord with me. It’s emotion that matters – as our blood flows faster, pumped by our quickened hearts, our brains become primed for absorbing the knowledge at hand. Our emotions drive our physical motions, creating kinetic energy.
    As my partner is oft-quoted, “If we don’t leave you thinking, ‘man that was fun & easy,’ then we havn’t done our job.”
    Thanks for sharing Samuel!
    Midori Connolly, Chief AVGirl

    January 25, 2010

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