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Interactivity is important, because…

Let’s see if we can build a short presentation around the importance of interactivity to hybrid events using ONLY your ideas. I think that we can do it. What do you think – will you help us try?

All that I need you to do is answer this one tiny question: Interactivity is important for hybrid events, because _____________.

Then, I will take care of the rest. I will try to post the presentation here by the end of next week.

16 Comments Post a comment
  1. You never know when the (c)ash cloud hits your event and you need to have a plan ‘B’. Serving the participants live and virtual and facilitating their dialogue is not a nice to do but a future must do.
    Just with the volcanic eruption over Europe this week audience members who want to meet face to face cannot get to the live event. Facilitating them with a plan ‘hyBrid’ is a mandatory future element of events in my view. (@ruudwjanssen)

    April 16, 2010
  2. I think this is really important Ruud. I also believe all f2f events should have a virtual extension to it for a number of reasons. But your point brings up yet another reason which is contingency. Already one of the reasons for a hybrid or blended experience is leveraging the spend already put into the physical event. If a physical part of the event is canceled for any reason, having that backup clearly enables the “show must go on” mentality. Make sure your virtual platform can scale in these circumstances.

    April 16, 2010
  3. @Samuel

    Great idea – a community presentation! I’d add that interactivity is vital to hybrid event because it (interactivity) is what connects the virtual attendee to the F2F attendee. It’s a tired but useful analogy. Interactivity is the glue that binds the virtual to the live.

    April 16, 2010
  4. Interactivity is important for hybrid events, because…………

    it increases the participants engagement level. If it is interactive, they are more likely to invest in the event in a deeper and more meaningful lasting way. Once people engage through interativity they take more personal ownership in the activity. It allows the event to take on another dimension of richness that is no longer just a passive experience between event and attendee, but between attendee and attendee in the context of the event. It takes the overall experience to another level.

    April 16, 2010
  5. ……otherwise it’s not a hybrid event at all and just two independent events that happen to parallel one another in time. The experience, content and takeaways of each audience will most likely differ enough that you can’t really define it as one event.
    In my presentations, I define a hybrid event as “An event that combines a physically present, f2f audience with an active, engaged remote audience through a technological platform.”

    Midori Connolly, Chief AVGirl
    http://www.twitter.com/GreenA_V

    April 17, 2010
  6. …interactivity is vital for all events. Otherwise we’re back in the classroom listening to the teacher drone on, and, these days, there’s no point for the f2f attendees to be together either.

    April 18, 2010
  7. richad #

    Because it is 2 way communication process, from a speaker to its audience and from an audience to its speaker by providing him/her feedback

    And interactivity is important because it cannot be avoided anymore!

    April 18, 2010
  8. … without it, we would not be talking about “live” events but about fancy websites.

    April 19, 2010
  9. Here’s my response in 140 characters or less:

    Y Interactivity In Hybrid Events? It increases learning & retention of the event’s messages more than passively listening & viewing it.

    April 19, 2010
  10. Interactivity is important for hybrid events, because if your presentation is static you will not keep attendees engaged.

    April 19, 2010
  11. Interactivity increases engagement and makes an attendee feel much more like a participant. Participation increases learning.

    April 19, 2010
  12. Interactivity is important for hybrid events because otherwise it is not an event, it is a viewing. A hybrid event combines two audiences…the face-to-face audience at the event location, and the virtual audience at their computers. Because the face-to-face audience is physically present, they naturally interact with each other, the speaker, the co-ordinator, the sponsors, etc. However, since the virtual audience is not physically present, the only way that they feel involved in the event is if they are being interacted with through their computers. Otherwise they are merely viewing the event.

    It is up to the organizers of hybrid events to actively engage their virtual audience through interacting with them. If they fail to do this, a fourth wall is erected and the virtual audience feels like a lurker as opposed to a participant. However, if the event organizers DO engage the virtual audience, the possibilities are endless as to how successful the hybrid event can be…and how much interaction can occur between both audiences for the duration of the event as well as into the future!

    April 19, 2010
  13. Participant interaction stimulates the brain to get excited, promoting the learning process, and leading to better retention. Without interaction the event fails, and becomes just another of a long list of “talking heads” sessions, with little or no value.

    @michaelmccurry

    April 19, 2010
  14. Ray Hansen #

    Interactivity is important for hybrid events because:
    The way we consume content is changing and so should the way we present content. The one way push – push – push of content, without allowing our audience to interact and engage (whether the event is online or live) is over. It’s simply not the way we consume information anymore, maybe it never has been “the way” to consume just the only way we knew. It’s 2010, we now have the technology and research to cater to the way people interact and absorb information. By creating a virtual dialogue between presenter and audience (both on a group level and individual level), we are no longer pushing content at individuals, we are allowing them to respond, and in turn, the presenter is able to respond or react to them. Engaging the audience in both online and live events will not only increase retention, but the dialogue will also create presentations that have better perspective, better depth and most importantly better content!

    April 20, 2010
  15. Interactivity is important for hybrid events because:
    it increases engagement with your content which in turn enhances content retention for learning, brand retention for marketing and lead generation, and peer-to-peer collaboaration for networking.

    In the end, this helps turn a collection of static pages into a living, breathing destination.

    April 22, 2010

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