Are You Ready for Social Media in the New Event World?
A few months ago, I was asked to contribute to a research report on Social Media in events. The researcher was looking for insight on social media in events across several different dimensions – technology tools, event strategy, event design, co-creation, collaboration, etc.
Yesterday, that report was finally published by Echelon Design. The report highlights several case studies that reflect the possibilities for enhancing and enriching any event strategy. There are thoughts and insights from many people including:
> Kenny Lauer, Executive Director of Digital Experience at George P. Johnson Company
> Dennis Shiao, VP Product Marketing for InXpo
> Jeff Hurt, Director of Education and Engagement, Velvet Chain Consulting
> John Jainschigg, Director of Internet and Community at Ziff-Davis Enterprise
> Eric Lukazewski, Marketing Director and Social Media Strategist, Echelon Design
Talking about the report, Eric Lukazewski said, “we’ll continue to see an evolving event world with accelerated change and technology will forevermore be one of these primary factors.” This report helps all event professionals understand the new opportunities that social media brings to the table for marketing and expanding their own events.