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Event Analysis: Lift Conference

The Lift Conference is perceived to be a very forward thinking and innovative conference. Here is an interesting analysis from the May 2010 event that took place in Geneva, Switzerland. It will be interesting to see how they incorporate the results of this analysis into their events in 2011.

Bottom Line

Your perception of an event’s strengths and weaknesses really depends on where you are when you look at the event.

Have any of you done an analysis like this at your events?

2 Comments Post a comment
  1. So many comments and more questions – so little time (right now – before I head to the airport) — initial observations:
    1) Cool!
    2) Interesting audience – couldn’t read all the slides so don’t know who they were/why they were gathered/what the diversity was (age? gender identity? race? religion? cultural? country of origin? profession? learning/thinking style? strengths?)and if they were gathered just to experiment with meetings or for some other purpose.
    3) What was the venue?
    4) How was this planned and how did the venue work w/ the planners?
    5) YES! what will they do w/ this for both their 2011 gathering and, even more so, for individual meetings in which each of those who attended are involved?
    6) Much different and brighter [literally] than TED or TEDX – and appears to have concentrated more on elements besides who was there and who spoke. [Caveat: I’ve never been to TED or TEDX – it appears they have amazing speakers and I hear there is really cool interaction when people are not gathered in one room. I’ve not heard what happens at other times.]
    7)Many if not all of these principles were researched and found to be true by MPI’s Foundation in 2 studies (What makes (corporate) meetings work and Why people attend assn. annual meetings) that were done in the very early ’90s. The problem? Very very few took that information and used it.
    8) Much of what Maarten VanEste is doing is to look at these elements and make the study something more valid.

    NOW .. what are WE proposing to revolutionize MPI’s WEC?! PCMA’s Annual Meeting? ASAE’s AM? etc.


    October 18, 2010
  2. Oh I love this study by Frogdesign!
    I found the findings so interesting, actually a lot of them are quite common sense but as Joan says, only a few event organizers do something about it.

    And it turns out I went to the next edition of Lift after this one, in Marseille, this past July. I had read this study by frogdesign before (and all the good feedback from Lifters) and so my expectations were very high. And actually I was quite disappointed, I don’t think they applied most of the findings of this study. Ok, I’m sure they’ll do it next year in Geneva, but still some things in Marseille were quite wrong.
    For example, the workshop I attended, was really boring and most of the people was just staring at their laptops, chatting on Facebook…
    Here’s a more complete review of my experience at Lift:

    PS. I think many events right now are evaluated just by surveys, but direct observation, as frogdesign did, it’s very powerful and should be used more often! And even better if it’s done by ‘outsiders’ like in this case.

    October 18, 2010

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