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First Impressions: IML Connector

IML Connector from MPI Minnesota April 2011 EventHave you heard about the new IML Connector? It was announced in February 2010 and has been repeatedly delayed in coming to market.

Well, it is almost here.

Last month, IML demonstrated the Connector at an MPI Minnesota chapter meeting. Luckily, I happen to be there.

What is the IML Connector?

The IML Connector is one of these one-size-fits-all super-whiz bangs for meetings and events. The centerpiece is a handheld device with a keyboard. It’s size and shape reminded me of the original Blackberry.

Here are list of things that it can do:

  1. Audience Response Voting
  2. Text to Screen Q&A via keyboard
  3. Microphone queue
  4. Simultaneous interpretation
  5. Portable PA
  6. Multiple Audio Channels
  7. Smart Card capability

I think that’s an impressive list of capabilities. When you consider that most of the other mobile guys are busy creating a more expensive way to show you an agenda on a 3 inch screen that people over 50 can’t read – I give these guys credit for going in a new direction.

Here’s what impressed me

IML demonstration at MPI MN 2011 Event MicrophoneThe microphone on this device is really something else. Attendees were holding it 6-18 inches away from their mouth (see picture above) and it worked perfectly to pick up their voice and project it through the house sound. (Note this demonstration was for 200 people over lunch). I thought this piece was really cool.

Also, I liked how people could text in the comments. Attendees used the keyboard to type in questions. The questions/comments were shown to the panel on a confidence monitor. Then, the panel could answer the questions as they saw fit. This seemed to work really well. After a few questions were answered – more people caught on and started sending in questions.

What I didn’t see

I am really interested in seeing how the multiple audio channels executes. I have some projects where it would be cool to project presentations from multiple rooms in a single lounge. Then, we would want to give the attendees in the lounges these devices to “listen in” on what is happening in the other rooms. I think this would be an awesome application of the technology. We will have to wait and see on this one.

Here’s where they need to continue working

The microphone can give some wicked feedback if used incorrectly. Speakers and the A/V techs in the room will need to be trained on how to “coach attendees” to use these microphones. In our MPI session, it wasn’t until the 3rd person spoke that someone pointed out that they were holding the microphone to close to their mouth.

Is this product really available?

So far there are less than 100 of these devices in the US market. They are all being used for demos. IML is doing it’s first “paid” in May 2011. So, this is probably something to take a look at for late 2011 or 2012.

Bottom Line

While most of the mobile providers are zigging these guys are zagging. I liked how these guys are trying to combine the three most common interactive capabilities (ARS, Q&A, Text Q&A) into a single solution.

Have you seen this device in action? Do we want another device at our events? Or should we be striving to include all of these capabilities in our mobile phones?

2 Comments Post a comment
  1. Glad you got to experience this device firsthand. It seems to me that the only real advantage over our smartphones is the microphone. We have ARS, Q&A, and Texting available on many of the conference apps already.

    Personally, I’m a minimalist, so the less I have to carry around the better. I think I’ll just stick to one device…

    June 1, 2011
  2. Thanks for discussing Sam. For those of you interested in an update; the Connectors are up and running with multiple shows delivered globally. They have been very well received and are seeing nothing but positive reviews. There are now plenty available for rental in the U.S. The biggest show to date was for an investment bank in NYC using 700 devices! The color screens, the messaging and particularly the microphones are really resonating with meeting planners. For more details go here: We’d be happy to give a demo to anyone who is interested.

    August 1, 2011

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